Klira Skin
Brand Strategy · Social · Copywriting · SEO · CRM · Influencer Partnerships · Editorial · PR · Events · Creative Direction . Blog
Luxury, science-led DTC skincare brand delivering one hero product aimed at women aged 30+.
Project Overview
Klira was entering a high-growth phase and needed a cohesive, insight-led brand presence across platforms and markets. I joined as employee #2, initially on a freelance contract, but was soon asked to become the full-time brand, social and content lead. I was responsible for scaling Klira’s brand, social and content strategy organically and nationwide. Since then, I’ve redefined the brand’s TOV and visual identity, supported the successful launch of their second product, and helped position Klira as a credible yet culturally relevant player in the luxury skincare space.
I also manage the relationship with Klira’s PR agency, overseeing strategy to secure top-tier beauty press and editorial features, and I lead influencer partnerships and events.
Repositioning Klira as a Luxury Brand.
Leading the evolution of Klira’s brand into the luxury skincare space by redefining tone of voice, visual identity, and creative direction across key channels.
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Brand lead
Lead brand and social strategy across Meta, TikTok, Pinterest, LinkedIn and YouTube, adapting creative for international markets while maintaining brand consistency.
Lead copywriter, CRM (Klaviyo), influencer partnerships, editorial blog, SEO, PR, and events to grow Klira’s presence in luxury skincare.
Scaled brands instagram through organic, insight driven content
+66% Instagram follower growth in 6 months (6K → 10K), then doubled again to 19K over the next 6 months (+216% YoY growth)
+23K growth on founder’s personal Instagram (117K → 140K) in 6 months.
Founder podcast management including marketing.
Creative direction, concept and collaboration with internal teams and agencies to develop creative assets.
Create messaging frameworks and brand playbooks for OOH and paid social campaigns.
TOV & Copy
Please see below for copy for Klira’s B2B and B2C channels including newsletter, blog, social & ghostwriting for the founder.
