Ren (Unilever Presitge)
Social & Content Strategy · Content Creation · Copywriting · Influencer Partnerships · Editorial · Events · Creative Direction · Brand Partnerships
Heritage, science-led clean skincare brand known for its sustainability credentials and skin barrier-focused innovation.
Project Overview
I joined REN as Global Social Media & Content Manager during a pivotal time of brand repositioning and global expansion. My role was to lead REN’s brand and content strategy across Meta, TikTok, Pinterest, and YouTube. I directed social-first shoots, and editorial content, as well as creating content, driving engagement and reach across core markets including the US & UK.
I led influencer and brand partnerships for social, collaborating closely with key retail partners including Sephora and Amazon Beauty. My content campaigns achieved organic placements on Sephora US (100K+ views) and Amazon Beauty, while trend-driven viral moments on TikTok & Instagram significantly increased brand awareness and organic engagement.
Global Social & Content Manager
Led social strategy and daily content execution, with a focus on Instagram (320k followers) & TikTok (20k followers).
Directed editorial content and social-first shoots to drive brand engagement.
Lead on Influencer & brand partnerships for social.
Achieved content features on Sephora US (100K+ views) and Amazon Beauty.
Created trend-driven TikTok content that drove high organic engagement and viral moments.
Managed editorial blog content.
