Brand Strategist & Creative Director Seranova Skin

Brought in to elevate Seranova from a D2C skincare startup into a premium, science-led brand with a refined luxury positioning.

I lead end-to-end brand and creative direction, shaping how the brand looks, feels, and communicates across every touchpoint.

Key responsibilities include:

• Creative direction of all brand photography, from concept development through to on-set art direction and final image selection

• Development of a distinct visual world using AI image generation, moving away from stock imagery towards owned, science-led macro visuals of ingredients and textures

• Ownership of brand identity and tone of voice across all channels, ensuring consistency and premium positioning

• Management of Instagram content strategy, including visual direction, grid curation, and storytelling

• Design direction for email marketing, ensuring cohesive and elevated CRM communications

• Acting as brand guardian across all outputs, protecting consistency, clarity, and luxury positioning